What story is your brand telling? Building awareness and genuine connection is essential for the success of any business or nonprofit organization. While it takes a combination of marketing efforts to truly make an impact, earned (or organic) social media remains one of the most powerful tools to include in your strategy.
Your social media platforms are more than just channels — they’re an opportunity to shape your narrative, connect with your audience, and build meaningful relationships. With a thoughtful and intentional social media strategy, you can share your message in a way that feels authentic, engaging, and memorable.
How Earned Social Differs from Paid Social…
and how they can work together.
Earned social media creates the opportunity for you to manage and direct your brand voice.
Earned social refers to the organic visibility and engagement a brand gains through shares, mentions, reviews, recommendations, and user-generated content rather than paid advertising.
Unlike paid social, which relies on sponsored placement, earned social is driven by authentic community interaction that helps expand reach naturally.
Earned social media is essential for building trust, strengthening credibility, and creating meaningful connections with audiences who value genuine recommendations.
On occasion, earned social content that is resonating with your audience may be a good candidate for amplification through our paid social efforts.
Content Strategy and Creation
The content comes first. Content should showcase the personality of the brand. Social media content is sometimes the first touchpoint a person draws from when making decisions about a brand and also helps to build brand loyalty. Authenticity is key, especially in an AI world. We ensure that your strategy, content and content calendars are solid and intentional.
- Content Strategy
- Pre-Production
- Content Gathering
- Post-Production
- Content Calendar Management
Scheduling & Monitoring
Timing is key. We provide full service social media management, including scheduling content when the time is right on relevant channels. Monitoring is essential to provide timely responses to comments and questions to ensure you are reaching people where they are in the funnel.
- Content Optimization
- Content Scheduling
- Channel Monitoring
- Social Listening
Reporting
What is resonating with your audience? Proper reporting will help determine what is working and what content may need adjustment, as well as track growth across your channels.
- Analytics Monitoring
- Reporting & Analyzation
Collaboration
We do not work in silos and take an integrated approach. Your earned social media content may be a great accompaniment to your owned channels, such as your blog or website. The content may also work as a great PR push or benefit from some amplification through our paid media team.
- Team Approach
- Owned and Paid Optimization
