BTV’s expertise is a combination of top-tier experience and strategic thinking, honed in the earned, owned, and paid media departments of leading agencies, but also in-house at prominent native and national brands. We’ve been schooled in the nuts and bolts of digital marketing, but we’ve also learned when to skirt conventional boundaries in today’s continually evolving tech world.
When you engage us, we’ll literally immerse ourselves in your mission and goals, and take the entirety of your business into account. From that, we’ll form a strategy that enables us to identify the best tools for your specific organization and goals. . Then we’ll draw from a proven toolkit of services, programs and strategies for each marketing medium, including:
In our world, “earned media” relates to the exposure and visibility a brand or business gains through non-paid, organic tactics. In simpler terms, earned media results from something special, unusual or unique that people are naturally drawn to, resulting in priceless word-of-mouth publicity, or perhaps culminating in actual media coverage.
Over time, earned media build brand awareness. Among the most valued and scalable marketing channels, earned media can build brand credibility, trust, and awareness without the direct costs associated with paid advertising. It just doesn’t get any better than that!
Earned media is truly a “sweet spot” for our team. From keyword research to content distribution and their technical implementation, our strategy and tactics have been proven indispensable in getting a business seen or heard.
“Owned media” refers to the digital assets and online platforms that your brand or company actually owns and controls. Among such assets are your website, social media channels, and email lists.
To ensure your owned media meet their full potential, we begin all engagements with a thorough audit, and from that point proceed to distill your true voice into a visual form. Our expertise can help identify critical strategies, such as a website “facelift” or an enhancement of your social media footprint. Once we clearly understand and define your needs, we’ll create and submit a strategy with a roadmap to your specific goals.
“Paid media” complement other forms of digital marketing by sparking initial awareness and driving traffic, allowing earned and owned media initiatives to nurture an audience, and expanding and adding to overall marketing effectiveness. A clear understanding of how to most effectively reach a target audience with purchased messages is central to any successful paid media strategy. To avoid wasting precious marketing dollars, it’s essential to start with a clear understanding of which, when and where any media platform is most effective. We’ve got that knowledge base.
Whether the goal is to increase your paid social media effectiveness or to build a results-driven Google Ad campaign, our custom-tailored strategies never rely on a standard template – they’re always built for a specific industry, audience and goals.
Our Martech and Analytics services raise the level of a client’s marketing game, enabling the creation of a customized blend of sophisticated tools and analytics, from Google Analytics to Hubspot. We dive deep into data, converting numbers into actions, tactics and outcomes that can be conveniently measured and easily understood in customized dashboards and reports. Whether it’s choosing the right tools or making sense of complex statistics, we guide our clients in making the smartest and best informed marketing decisions possible.
