Traditional and targeted media channels help brands reach audiences beyond search and social platforms through high-impact formats like streaming TV, digital billboards, audio platforms, and programmatic display. These channels expand visibility across the full customer journey.
How We Approach Traditional & Targeted Media (Our Platform Strategy)
Each media channel plays a distinct role within the marketing funnel, from building awareness to driving consideration and conversion. Platform selection is never one-size-fits-all, but is instead based on audience behavior, campaign objectives, and examining where we can generate the most efficient reach and engagement.
Our strategy focuses on aligning the right message with the right channel at the right stage, ensuring that every impression supports a broader, cohesive performance strategy.
Connected TV Advertising
Connected TV continues to reshape how audiences consume content, offering advertisers access to highly engaged viewers across streaming platforms and smart TVs. Unlike traditional television, Connected TV allows for precise targeting and measurable outcomes.
BTV executes connected tv advertising campaigns throughout Las Vegas that combine premium video placements with advanced audience targeting and performance tracking. Some of our tactics include:
- Advertising across major streaming platforms and smart TVs
- Household-level targeting
- Geographic and demographic audience targeting catered to our clients’ audiences in the Las Vegas area
- High completion rate video placements
- Integration with digital retargeting strategies
- Incremental brand lift studies and footfall measurement
Programmatic Display Advertising
Programmatic display provides scalable, data-driven access to audiences across websites, mobile apps, and digital environments. It allows brands to reach users in real time with messaging tailored to their behaviors, interests, and intent signals.
Our programmatic display campaigns are designed to maximize reach while maintaining precision and efficiency. These strategies include:
- Real-time bidding across premium publisher inventory
- Behavioral and demographic audience targeting (ex: Las Vegas audiences)
- Contextual and interest-based targeting
- Retargeting website visitors and engaged audiences
- Rich media and video display formats
- Multiple platform partners based on client needs and specialization
Streaming Audio Advertising
Streaming audio reaches audiences throughout their daily routines, from commuting to working to exercising. It offers consistent exposure in environments where visual distractions are limited, creating strong brand recall.
BTV develops streaming audio campaigns that integrate seamlessly into your larger digital strategy. We include tactics like:
- Targeted audio placements across major streaming and podcast platforms
- Demographic and behavioral targeting
- Companion display units to drive website traffic
- Sequential messaging across display and social channels to complement your streaming audio advertising in Las Vegas
Out of Home Advertising
Out of home advertising delivers high-impact visibility in the physical world, placing brands directly in front of audiences in high-traffic environments. This is especially impactful in Las Vegas, where customers are used to looking at things like billboards for ads and information.
When paired with digital targeting, out of home advertising is a powerful driver of both awareness and action. Our approach to out of home advertising ensures coverage, relevance, and measurable impact. Our tactics include:
- Strategic placements across high-traffic locations
- Broad market coverage and geographic reach
- Integration with mobile and digital media strategies
- Digital screens in high-traffic environments, such as the Las Vegas Strip or Downtown Las Vegas
- Time-based scheduling and event-based messaging
- Dynamic creative capabilities
- Integration with mobile audience targeting
Geofencing Advertising
Geofencing allows brands to engage audiences based on real-world location data, targeting users within specific geographic boundaries such as competitor locations, retail centers, or event venues throughout Las Vegas
BTV’s geofencing advertising campaigns connect physical movement with digital engagement, creating highly relevant touchpoints. This is especially relevant in Las Vegas, with so much going on and so many people out and about. Our strategies include:
- Targeting around competitor locations, events, and key venues in the Las Vegas area
- Real-time audience capture and retargeting
- Integration with display, social, and mobile campaigns
- Foot traffic attribution and visitation tracking
Audience Targeting, Activation & Measurement
At the core of every campaign is a unified audience strategy that connects awareness channels to performance outcomes. We combine data, technology, and creative sequencing to move users through the funnel with intention. This includes:
- Audience targeting using first-party data, demographic signals, behavioral insights, and contextual environments
- Cross-channel audience activation across connected TV, display, audio, social, and search
- Sequential messaging that moves audiences from awareness to consideration to conversion
- Retargeting strategies that re-engage high-intent users
- Attribution analysis connecting upper funnel exposure to lower funnel performance
- Our goal is simple: ensure every impression has a purpose, and every channel contributes to measurable growth.
